Sr. IT Business Analyst in Addison, TX at MDI Group

Date Posted: 9/4/2019

Job Snapshot

Job Description

As part of our corporate Marketing Cloud Team, deliver marketing automation solutions, guidance, and support globally using Marketing Cloud. Key responsibilities include the buildout of the business units, mobile connect, audience builder, reporting, and the migration of objects and journeys. 

• 3+ years of experience working with Exact Target and/or Marketing Cloud. 
• Experience working with business stakeholders to understand required capabilities, integrating business knowledge with technical solutions.
• Experience with Journey Builder, Email Studio, Audience Builder, Content Builder, and Automation Studio. 
• Solid understanding of Marketing Cloud email tracking and reporting capabilities. 
• Experience with design, optimize, and execute campaigns using strategies such as A/B Testing, throttled sending, etc. 
• Build and manage reports and dashboards leveraging analytics to optimize campaign results using ExactTarget reporting and Google Analytics 
• Respond to and close user support tickets by troubleshooting and solve platform issues. 

Nice to Have: 
• Certified in Salesforce Marketing Cloud and/or Marketing Cloud Consultant. 
• Experience working in an enterprise Salesforce environment using Marketing Cloud Connector and Rest API for triggering email activity. 
• Hands-on experience with Google Analytics 
• Knowledge of eCommerce, digital marketing, and conversion optimization. 
• Knowledge of other Salesforce products. 

Technical Skills: 
• Marketing Cloud / Exact Target 
• Journey Builder 
• Content Builder 
• Contact Builder 
• Audience Builder 
• Automation Studio 
• Web Studio 
• Data Extensions 
• Email Studio 
• API Integrations 
• Salesforce Marketing Cloud Connector 


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